Pinterest for Businesses

Alright. If you read last Monday’s post about Pinterest basics, you’ll know that we promised more information on using Pinterest for your business.  If you didn’t read it, check it out.  Or just continue on here. It’ll all make sense. Promise. So here goes.  Businesses of all kinds can use Pinterest to help promote their company.  You just have to be creative.  And in my opinion, being creative is definitely not a bad thing.  It’s a necessity to online marketing especially.  Let’s get down to business. Pinterest is a visual content social network. We all know this. You have to have visuals of some kind to make it happen on Pinterest.  So how do you do that with an online company that maybe provides a service where you don’t even actually have images of products to talk about? Here are some suggestions from HubSpot and their awesome ebook on Pinterest for Businesses: Have a board started to show behind the scenes in your company, showcasing personality, company activities, etc. Videos!  Have a board with videos of things that pertain to your business. Maybe you or someone in your business speaks at events. Pin those babies! Now, this is something Indigo Creations is about to get into soon. So we can’t say from experience how well the video pinning works. However, a bit of common sense and know-how of the way social media works and one can just begin to understand how videos on Pinterest can be beneficial! Especially if they’re pinned from your YouTube channel. *hint hint* Maybe your service or product promotes a specific way of life.  Have a board or many that promote that way of life, giving ideas of how your product or service can help achieve that lifestyle for the Client. For example, Indigo Creations promotes green living and donates to conservation projects.  We have a board called “Giving Back” where we display ways to be green and to help and conserve. Sure, we have a couple of images that are from our website but we don’t really focus on them. We want to show you wants to improve your life and how we’re working to improve ours. If you have a team of people in your business, have a board or boards for each team member allowing them to broadcast their personal interests and hobbies.  This breaks down a barrier with your Clients, it...
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Simplistic Web Design

When looking to build a website, it is easy to be sucked in to all the flash and glam we see on some websites. For some websites this works perfectly.  But for most, it doesn’t. Actually, simple is, 90% of the time, the best route to go.  Simple is clear, concise, and direct. And direct is what you want when building a website for your business. You want people to know what you do, how you do it, and how you can help them. So how does a simplistic web design help you? Simple! (Sorry, couldn’t resist.) On a serious note, it’s actually quite easy to see the benefits of a simplistic design. Think about this – when someone lands on your page, it’s because they are in search of something. That something brought them to you. You want to make sure that they stay there; that they choose you instead of someone else for whatever they’re seeking. And it doesn’t have to be for a product or service you’re selling. You could just be a blogger that wants to share your love and passion and you want to keep those loyal readers. And I have a perfect example of how this works. Take wonderful Client, Accio Lacquer. Now – if you view that link, you’ll see the old design of her site. It was laid out nicely. The colors were complimentary. It was easy on the eyes.  This design is still simple.  However, we decided to take it a step further. Below are two clickable thumbnails of old and new site designs for Accio Lacquer: Now, her site has grown exponentially since her launch just a few months ago. Her following is astronomical, and since she is also a personal friend of mine, I couldn’t be more proud to see her numbers.  But let’s talk about the design some.  If you look at her old design, it’s sweet, has a little bit of pop and glam. But it’s not over the top. Still nice. However, all we did was completely white out the background, go solid black on her logo, and organize her sidebar more and her design is near flawless. Her readers love being able to always find what they want. Yes, her home page is a bit longer, but this girl pounds out posts daily and is never sleeping to bring her readers the information about...
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10 Ways to Be Productive

We all have those days.  You know what I’m talking about.  Where you sit down in the morning to get your day started. You want to be productive. You feel productive. And then – nothing happens. It happens to the best of us! You’re not alone. I promise!  We here at Indigo Creations definitely have our moments of non-productivity. So we’ve compiled a list of 1o ways we like to keep on toes and be productive during the day.  Hopefully, at least one of these will work for you.  We all need that kick to the rump sometimes. Break projects into smaller pieces. Sometimes we get big projects, or multi-aspect projects, and we just stress. It’s not because the project is hard, but it’s because we don’t know how or where to start. So break it down. Work on each smaller piece. And set a deadline to have these smaller pieces done so that the whole project is finished on time.  Delegate tasks. If you have the ability to get someone to help you do something, don’t be scared to ask for the help! Seriously. We all need it sometimes. If you don’t work with others, see if you can ask a friend or someone you know that would know what you need done. Maybe it’ll be the beginning of a beautiful working relationship. Stop checking email obsessively.  We’re all guilty! It’s okay. Just takes a little self-training.  Most of us use Outlook or something similar. If so, just sign onto your computer, and start your day with tasks and actual work. Finish your most important task or your tiny, annoying tasks and then open your email. Take advantage of technology.  Seriously. That’s why it’s there – to make our lives easier!  Most of the software we use can be integrated with other software, uses shortcuts, or just plan does everything for us. But most of us don’t know that… best is to read about your software!  Learn it and use it to its full abilities to make your life easier! Train employees/helpers adequately. If you are running a business with others, try to make sure everyone is on the same page or has the knowledge they need for their job. If you’re contracting someone to help you, make sure they’re properly educated before you hire them. Use a dry-erase board for organization.  We all do lots of organizing....
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Letting Go of Control

If you are like me, you like to control things whether you’re a complete control freak or not.  However, in the business world – even as an entrepreneur – you cannot always be in control of things and situations.  Even as an entrepreneur, I’m paired with other entrepreneurs and freelancers to help achieve the goals of Indigo Creations and the goals of their businesses. It’s always a team effort. Never in the time of history can you truly go at it alone.  You have to learn something from another source, from another person. I’m not the best in coding. I won’t lie. If I need help because I can’t get an aspect of a site to function the way I need it to, then I will ask my more experienced friends to help out if they can. But… when you’re an entrepreneur, you attempt to do everything on your own for whatever reason: you want to do it all on your own (you think you want this) you think you’re saving money you don’t want to be “dependent” on someone else etc, etc, etc I’ve heard them all. Used them all, too. And you can still maintain all of these reasons actually and still work with others. However, it will require to you to do one thing: Yeah. I know. That’s always hard to swallow.  But it’s something you must learn to do early in the game. It will hold you back if you can’t. I promise. I learned the hard way actually.  I took on that head-strong mentality of “I’m going to do it all on my own; I don’t need anyone else.”   Oh did that bite me in the ass.  But luckily, it bit early enough in the game that it didn’t drag me down so much. There are ways to get through the struggle of letting go and allowing others to take control of the reins. And this process is different for every individual and for every situation.  I’ll give you a personal story. I was doing everything for Indigo Creations.  I was trying to juggle every aspect of the company and learn other parts all the same time. It wears you down. It pulls you thin.  It’s definitely possible, but it’s tiring. I was blessed to have a dear friend of mine who believed in Indigo Creations as much as I did and wanted...
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Google Account Without Google Mail

Most businesses should have a presence on social media avenues such as Facebook, Twitter, and the Google family of outlets (Google+, YouTube, etc). However, there can be the issue with Google outlets as they want you to have a Google account.  But what if you don’t want to have a Gmail address to contend with along with the mountain of other email addresses you might have your business…?  There is a way around it. Thankfully. Now, this used to be a bit easier to accomplish, but within the last few months we’ve witnessed the changes happening with Google and getting to this point where you can actually create a Google account with an email address of different origin. I’m not sure when it changed, but it used to be an option when setting up a Google Account… now, they make it impossible. However, we have the direct link needed to create a Google Account WITHOUT Gmail. Click that image above or click here and start your Google Account for Google+ and YouTube without needing to have another email account. Tie it to any other non-Gmail account and you’re golden. You’ll be able to function just as you need for your business with a proper Google+ and YouTube account.  This will also allow you to have your Google Analytics account, too. Do you have a Google account with or without Gmail? What’s your preference? Why? We’d love to know what has worked for you and what hasn’t!  Let us know in the comments...
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