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Pinterest for Businesses

Posted by on Monday, March 25, 2013 in News | 0 comments

Pinterest for Businesses

Alright. If you read last Monday’s post about Pinterest basics, you’ll know that we promised more information on using Pinterest for your business.  If you didn’t read it, check it out.  Or just continue on here. It’ll all make sense. Promise. So here goes.  Businesses of all kinds can use Pinterest to help promote their company.  You just have to be creative.  And in my opinion, being creative is definitely not a bad thing.  It’s a necessity to online marketing especially.  Let’s get down to business. Pinterest is a visual content social network. We all know this. You have to have visuals of some kind to make it happen on Pinterest.  So how do you do that with an online company that maybe provides a service where you don’t even actually have images of products to talk about? Here are some suggestions from HubSpot and their awesome ebook on Pinterest for Businesses: Have a board started to show behind the scenes in your company, showcasing personality, company activities, etc. Videos!  Have a board with videos of things that pertain to your business. Maybe you or someone in your business speaks at events. Pin those babies! Now, this is something Indigo Creations is about to get into soon. So we can’t say from experience how well the video pinning works. However, a bit of common sense and know-how of the way social media works and one can just begin to understand how videos on Pinterest can be beneficial! Especially if they’re pinned from your YouTube channel. *hint hint* Maybe your service or product promotes a specific way of life.  Have a board or many that promote that way of life, giving ideas of how your product or service can help achieve that lifestyle for the Client. For example, Indigo Creations promotes green living and donates to conservation projects.  We have a board called “Giving Back” where we display ways to be green and to help and conserve. Sure, we have a couple of images that are from our website but we don’t really focus on them. We want to show you wants to improve your life and how we’re working to improve ours. If you have a team of people in your business, have a board or boards for each team member allowing them to broadcast their personal interests and hobbies.  This breaks down a barrier with your Clients, it allows them to feel like they know you.  This also helps people find companies with employees that share the same ideas and interests. With Pinterest, you have to get creative to give your Clients great visuals to promote your brand. Remember that. You aren’t so much promoting your products or service, but you’re promoting your brand – what you stand for.  Yes, indirectly you’re promoting your products or services but directly? It’s your brand and only your brand. Here are some great quotes I’ve pulled from the HubSpot ebook: When thinking of ways to promote your products creatively and how they’ll help your Clients accomplish goals in life: A pinboard of a few of your shoes interspersed with images of places those shoes could take you, however, is the direction you should be thinking. AARP ’s Pinterest account features a pinboard called “Quotes to Live By,” which is a great...

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Simplistic Web Design

Posted by on Wednesday, March 20, 2013 in News | 0 comments

Simplistic Web Design

When looking to build a website, it is easy to be sucked in to all the flash and glam we see on some websites. For some websites this works perfectly.  But for most, it doesn’t. Actually, simple is, 90% of the time, the best route to go.  Simple is clear, concise, and direct. And direct is what you want when building a website for your business. You want people to know what you do, how you do it, and how you can help them. So how does a simplistic web design help you? Simple! (Sorry, couldn’t resist.) On a serious note, it’s actually quite easy to see the benefits of a simplistic design. Think about this – when someone lands on your page, it’s because they are in search of something. That something brought them to you. You want to make sure that they stay there; that they choose you instead of someone else for whatever they’re seeking. And it doesn’t have to be for a product or service you’re selling. You could just be a blogger that wants to share your love and passion and you want to keep those loyal readers. And I have a perfect example of how this works. Take wonderful Client, Accio Lacquer. Now – if you view that link, you’ll see the old design of her site. It was laid out nicely. The colors were complimentary. It was easy on the eyes.  This design is still simple.  However, we decided to take it a step further. Below are two clickable thumbnails of old and new site designs for Accio Lacquer: Now, her site has grown exponentially since her launch just a few months ago. Her following is astronomical, and since she is also a personal friend of mine, I couldn’t be more proud to see her numbers.  But let’s talk about the design some.  If you look at her old design, it’s sweet, has a little bit of pop and glam. But it’s not over the top. Still nice. However, all we did was completely white out the background, go solid black on her logo, and organize her sidebar more and her design is near flawless. Her readers love being able to always find what they want. Yes, her home page is a bit longer, but this girl pounds out posts daily and is never sleeping to bring her readers the information about fabulous nail polishes and nail art 24/7. Her site stats prove my point, too.  And I’ll show them as of the time of writing this post: Just click that and see!  This girl averages more views per day than most big bloggers I know! And she’s only been at this for a couple months. Insane!  And it did nothing but get better when we swapped the design in February. She has Indie polish makers contacting HER to review their polishes because they’ve heard how great she is. If you look at the new design (go ahead and click that image open in another tab so you can see what I’m saying), you’ll see that, yes, the site is monochromatic minus accents of that beautiful purple color.  You’ll notice two menus for perfect organization of her main pages and categories.  Then, in the side bar, she gives her readers even easier...

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10 Ways to Be Productive

Posted by on Tuesday, March 19, 2013 in News | 0 comments

10 Ways to Be Productive

We all have those days.  You know what I’m talking about.  Where you sit down in the morning to get your day started. You want to be productive. You feel productive. And then – nothing happens. It happens to the best of us! You’re not alone. I promise!  We here at Indigo Creations definitely have our moments of non-productivity. So we’ve compiled a list of 1o ways we like to keep on toes and be productive during the day.  Hopefully, at least one of these will work for you.  We all need that kick to the rump sometimes. Break projects into smaller pieces. Sometimes we get big projects, or multi-aspect projects, and we just stress. It’s not because the project is hard, but it’s because we don’t know how or where to start. So break it down. Work on each smaller piece. And set a deadline to have these smaller pieces done so that the whole project is finished on time.  Delegate tasks. If you have the ability to get someone to help you do something, don’t be scared to ask for the help! Seriously. We all need it sometimes. If you don’t work with others, see if you can ask a friend or someone you know that would know what you need done. Maybe it’ll be the beginning of a beautiful working relationship. Stop checking email obsessively.  We’re all guilty! It’s okay. Just takes a little self-training.  Most of us use Outlook or something similar. If so, just sign onto your computer, and start your day with tasks and actual work. Finish your most important task or your tiny, annoying tasks and then open your email. Take advantage of technology.  Seriously. That’s why it’s there – to make our lives easier!  Most of the software we use can be integrated with other software, uses shortcuts, or just plan does everything for us. But most of us don’t know that… best is to read about your software!  Learn it and use it to its full abilities to make your life easier! Train employees/helpers adequately. If you are running a business with others, try to make sure everyone is on the same page or has the knowledge they need for their job. If you’re contracting someone to help you, make sure they’re properly educated before you hire them. Use a dry-erase board for organization.  We all do lots of organizing. Sometimes this requires lots of writing and rewriting. Sometimes it’s not so easy to have it all spread out on a computer to get the full picture. However, here at Indigo Creations we like to save on paper to help reduce our trash (part of our going green campaign) and so we love dry-erase boards! Wipe and write! You can even get those great magnetized ones and then they become multi-purpose boards for your business. Block distracting sites.  I’m so horrible at this one. No lie. Facebook is open right now!  And YouTube videos I want to watch for purpose projects I’m working on! I try to lie to myself and say I’m multi-tasking.  But that gets NOTHING finished.  Just save all your links somewhere. Close the tabs and work.  Set timers if you have to – but don’t open those sites up! Write daily goals. You can do this...

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Pin Huh? Pin Who? Pin What? Pinterest!

Posted by on Monday, March 18, 2013 in News | 0 comments

Pin Huh? Pin Who? Pin What? Pinterest!

“Pinterest…what the heck is that?” Is usually the response I get whenever I try discussing anything pertaining to Pinterest to the average person. Or not so average person for that matter as well. Though it is a popular and fast growing social media platform there are still quite a few people who still do not know what Pinterest is and if they do know about the platform, don’t understand it. Pinterest in layman’s terms is a website and social media platform much like Facebook, Instagram, and Twitter in that you can follow your favorite people or people you know; you can post updates (just not in the traditional sense), and you can let the world know even more about you as a person or your company. The difference is Pinterest is all about the visual. It is a platform where you can post pictures along with embedded links to things you find interesting. From painters to celebrities, to artists and clothes, to clothes’ designers and shoes; and so much more. Pinterest can appeal to anyone and everyone as well as being an excellent way to overcome the language and culture barriers one may encounter at times when interacting with people from all over the world. It is also a sight for those who are visual creations: those that love to see and learn by sight; are visual learners, lovers, and needers. Though Pinterest can appear to be hard to navigate that is only because it has such a sophisticated look and feel, but once a person plays a little with the site you are sure to find the site extremely user-friendly. Though words have a way of captivating and drawing a person in, especially allowing an individual to use their imagination; Pinterest still allows an individual to use their imagination but with a little assistance. It brings thoughts, desires, wants, likes, dislikes, and all that makes a person, company, or character who it is, to colorful life in such a fun and easy way. I would definitely suggest creating a Pinterest account for yourself as an individual and as a company as soon as possible and for more information on how to use Pinterest check out Indigo Creations’s Facebook, Twitter, LinkedIn, and Pinterest pages all today (Monday) for some great links, sites, and articles. We will also be covering in detail in the near future on how to use Pinterest for your internet based business so make sure to keep your eye out for it, or just subscribe to the newsletter to always stay up to date with all the current information!!! Do you already use Pinterest?  How do you like it? Tell us your thoughts below in the...

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Letting Go of Control

Posted by on Tuesday, February 5, 2013 in News | 0 comments

Letting Go of Control

If you are like me, you like to control things whether you’re a complete control freak or not.  However, in the business world – even as an entrepreneur – you cannot always be in control of things and situations.  Even as an entrepreneur, I’m paired with other entrepreneurs and freelancers to help achieve the goals of Indigo Creations and the goals of their businesses. It’s always a team effort. Never in the time of history can you truly go at it alone.  You have to learn something from another source, from another person. I’m not the best in coding. I won’t lie. If I need help because I can’t get an aspect of a site to function the way I need it to, then I will ask my more experienced friends to help out if they can. But… when you’re an entrepreneur, you attempt to do everything on your own for whatever reason: you want to do it all on your own (you think you want this) you think you’re saving money you don’t want to be “dependent” on someone else etc, etc, etc I’ve heard them all. Used them all, too. And you can still maintain all of these reasons actually and still work with others. However, it will require to you to do one thing: Yeah. I know. That’s always hard to swallow.  But it’s something you must learn to do early in the game. It will hold you back if you can’t. I promise. I learned the hard way actually.  I took on that head-strong mentality of “I’m going to do it all on my own; I don’t need anyone else.”   Oh did that bite me in the ass.  But luckily, it bit early enough in the game that it didn’t drag me down so much. There are ways to get through the struggle of letting go and allowing others to take control of the reins. And this process is different for every individual and for every situation.  I’ll give you a personal story. I was doing everything for Indigo Creations.  I was trying to juggle every aspect of the company and learn other parts all the same time. It wears you down. It pulls you thin.  It’s definitely possible, but it’s tiring. I was blessed to have a dear friend of mine who believed in Indigo Creations as much as I did and wanted to help however she could.  She was in the process of starting up her own business, too.  So we struck up an arrangement of how we could work things out. She wanted to handle my social media marketing because this is what she was most interested in.  So we sat down and I told her how I’d been doing everything and she started to run with it. She was reading all these books, blogs, “experts” and just ran.  Now, at first I had a very hard time swallowing this. I wanted to know everything and be part of it, but due to the two of us living in different parts of the world that wasn’t logical. It was hurting Indigo Creations. I had to realize that she would not do anything to jeopardize Indigo Creations.  She loves this company as much as I do, if not more at times. I had to...

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Google Account Without Google Mail

Posted by on Friday, February 1, 2013 in News | 0 comments

Google Account Without Google Mail

Most businesses should have a presence on social media avenues such as Facebook, Twitter, and the Google family of outlets (Google+, YouTube, etc). However, there can be the issue with Google outlets as they want you to have a Google account.  But what if you don’t want to have a Gmail address to contend with along with the mountain of other email addresses you might have your business…?  There is a way around it. Thankfully. Now, this used to be a bit easier to accomplish, but within the last few months we’ve witnessed the changes happening with Google and getting to this point where you can actually create a Google account with an email address of different origin. I’m not sure when it changed, but it used to be an option when setting up a Google Account… now, they make it impossible. However, we have the direct link needed to create a Google Account WITHOUT Gmail. Click that image above or click here and start your Google Account for Google+ and YouTube without needing to have another email account. Tie it to any other non-Gmail account and you’re golden. You’ll be able to function just as you need for your business with a proper Google+ and YouTube account.  This will also allow you to have your Google Analytics account, too. Do you have a Google account with or without Gmail? What’s your preference? Why? We’d love to know what has worked for you and what hasn’t!  Let us know in the comments...

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Accio Lacquer

Posted by on Wednesday, December 12, 2012 in Graphic Desgin, Web Design | 0 comments

Accio Lacquer

Today’s newest showcase in the Indigo Creations’ portfolio is all about Accio Lacquer. Accio Lacquer is a personal blog of a nail-fanatic with a fan-girl streak for anything Doctor Who, Harry Potter, and other geeky awesomeness. The creative genius behind this site, Mishka, is a creative artist from United States. With her site, we used a beautiful completely customized WordPress theme. Some other great goodies to her site are: Custom logo and banner Customized web design Graphics for social media networks Basic teachings in creating posts, pages, SEO setups Created ‘Accio Lacquer’ watermarks This has been a fun project to work on. This was something a bit different for Indigo Creations as no one knew the true following and massive nail blogger community. This has been a great learning experience for Mishka and for Indigo Creations. And she even asked us to design her business cards! And since she just got them in, she was a doll and sent us photos to show the finished product instead of displaying the graphics we used to create her cards! These cards are...

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A New Year & A New Direction

Posted by on Wednesday, December 5, 2012 in News | 0 comments

A New Year & A New Direction

Recently, Indigo Creations decided to stop everything and reconfigure every aspect of the company. We ladies here at Indigo Creations realized we weren’t quite going about things like we wanted and had to sit down and figure it out before we even attempted to proceed with more blog posts, marketing, or anything else. We all love what we do here but something was missing. Nina, one of Indigo Creations’ graphic artists, told me months ago to read a book called “Start Something That Matters” by Blake Mycoskie. Now, I’m just going to say this – if you haven’t read it, you should and soon. This book made me realize what was missing. Every Lady here is passionate about helping people and the world. But we were attempting to do it just on a personal level when we could. However, after reading just a few pages into the Blake’s book, I realized what was missing from Indigo Creations. Giving. All of us here are givers. We’re the type of girl who will give all and then some when someone or some animal is truly in need. And this made me realize that we didn’t have to give just on a personal level.  We should and could give on a professional level, too. So I pow-wowed with girls and ran some ideas by them. Everyone *loved* the concepts I presented and were eager to help with converting Indigo Creations from a for-profit business to a for-profit business with a heart and soul. Since this pow-wow so many things have fallen into place. When this happens, I know I’m on the right track with life. So that’s where we are now… finishing up all loose ends on all the new changes coming to Indigo Creations.  Here are some things you can look forward to: More info about our giving back project Going Green Giveaways eBooks And there is always something else in the works.  Make sure to subscribe to our newsletter, follow us on Facebook or Twitter, or even grab our RSS feed. Whatever your preference, make sure you do it. With these changes and the greatness in the works, you don’t want to miss a second. I promise....

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Podio: Almost Better Than Chocolate

Posted by on Monday, November 5, 2012 in News | 0 comments

Podio: Almost Better Than Chocolate

I’m not sure if you’re like me, but I’ve been through software option after software option for keeping track of everything for Indigo Creations. Having team members makes that much more complicated in finding something that allows them access, also.  But I’ve found finally my solution – Podio.  It’s a funny name for a company, but you won’t forget it once you use it. Podio is almost better than chocolate in many ways. I wasn’t kidding when I made that the headline of this post.   What is Podio and Why is It Almost Better Than Chocolate? So you might be asking yourself what is Podio and how could it possibly be better than chocolate. Where to start! Podio is an online platform that allows you to manage various workflows all in one location. It’s like having a virtual office for you and any team members you might have as well as the ability to invite Clients to projects so that everyone can collaborate in one space. Say good-bye to back and forth emails to make sure everyone is on the same page, files can be saved into projects so that everyone has the proper edition of the files, and so much more!   How Does Podio Function? Podio allows users to create workspaces where you can then use various Podio and Podio-User Apps to help organize and maintain your projects and tasks. There are calenders, to-do lists, ways to create all sorts of wonderful aspects of your virtual office. Honestly, the only limits you have are the ones you create. The apps that are available are just crazy brilliant! You have the option to create your own app if you don’t find what you need with something already in existence. I don’t think that’ll be the case for many though. The organizational possibilities are magnificent, also. Within my Podio account, I have about 10 workspaces created. Each of these workspaces is dedicated to a specific aspect of what Indigo Creations does. There is also a workspace I call “The Supply Closet” that houses links and resources I treasure and want to share with those listed as Employees within Podio. The software is structured that when you do the initial setup and give it your work email address, in my case I gave it one of the @iccopywriting.com addresses I have, every person I list as an employee must have an email address on the same domain. But, while you may not have email addresses for everyone, you can still grant them access to everything except the “Employee Network” which is  a place non-employees cannot access. So it’s like your break room of sorts but with more productivity. These are just a few bits about how Podio functions and the possibilities you will treasure.   Why Should You Choose Podio? Well, one reason Podio is amazing – it’s free! Chocolate isn’t even free. There is a paid version of Podio that you may need depending on how large of a company you have. But as an entrepreneur or small business owner, the free said should be enough. There are no options withheld from you if you do not have a paid account, either. You get the full deal as a free member. Podio is also something I know everyone can grow with....

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The Pixi Yogi

Posted by on Wednesday, October 17, 2012 in Graphic Desgin, Web Design | 0 comments

The Pixi Yogi

A while ago, Indigo Creations teamed up with Steph, the soul and vision behind The Pixi Yogi. A young woman devoted to her path as a Kundalini Yogini, she wanted a place to share her experiences, lessons learned, and great findings along the way.  She’s what one might consider a freelancing yogini. And a damn good one at that! When we paired with The Pixi Yogi, we offered to help her establish the foundation of her website and show her the ropes. And we did just that. Originally, we designed only her Facebook and website banner.  However, she decided on a complete site make-over and we gave her just that. The new look of her site launched on December 21, 2012.  We gave her: a brand new logo a completely different and custom themed site the need-to-know on how to function on her new site various bits of knowledge and tips for getting the most of her site basic off-page SEO as we do with all web designs She’s had nothing but wonderful compliments on her relaunch and we’re pleased to hear she and everyone like the new site so...

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