Alright. If you read last Monday’s post about Pinterest basics, you’ll know that we promised more information on using Pinterest for your business. If you didn’t read it, check it out. Or just continue on here. It’ll all make sense. Promise.
So here goes. Businesses of all kinds can use Pinterest to help promote their company. You just have to be creative. And in my opinion, being creative is definitely not a bad thing. It’s a necessity to online marketing especially. Let’s get down to business.
Pinterest is a visual content social network. We all know this. You have to have visuals of some kind to make it happen on Pinterest. So how do you do that with an online company that maybe provides a service where you don’t even actually have images of products to talk about?
Here are some suggestions from HubSpot and their awesome ebook on Pinterest for Businesses:
- Have a board started to show behind the scenes in your company, showcasing personality, company activities, etc.
- Videos! Have a board with videos of things that pertain to your business. Maybe you or someone in your business speaks at events. Pin those babies! Now, this is something Indigo Creations is about to get into soon. So we can’t say from experience how well the video pinning works. However, a bit of common sense and know-how of the way social media works and one can just begin to understand how videos on Pinterest can be beneficial! Especially if they’re pinned from your YouTube channel. *hint hint*
- Maybe your service or product promotes a specific way of life. Have a board or many that promote that way of life, giving ideas of how your product or service can help achieve that lifestyle for the Client. For example, Indigo Creations promotes green living and donates to conservation projects. We have a board called “Giving Back” where we display ways to be green and to help and conserve. Sure, we have a couple of images that are from our website but we don’t really focus on them. We want to show you wants to improve your life and how we’re working to improve ours.
- If you have a team of people in your business, have a board or boards for each team member allowing them to broadcast their personal interests and hobbies. This breaks down a barrier with your Clients, it allows them to feel like they know you. This also helps people find companies with employees that share the same ideas and interests.
With Pinterest, you have to get creative to give your Clients great visuals to promote your brand. Remember that. You aren’t so much promoting your products or service, but you’re promoting your brand – what you stand for. Yes, indirectly you’re promoting your products or services but directly? It’s your brand and only your brand.
Here are some great quotes I’ve pulled from the HubSpot ebook:
When thinking of ways to promote your products creatively and how they’ll help your Clients accomplish goals in life:
A pinboard of a few of your shoes interspersed with images of places those shoes could take you, however, is the direction you should be thinking. AARP ’s Pinterest account features a pinboard called “Quotes to Live By,” which is a great example of a business using Pinterest to promote the lifestyle of its brand.
HubSpot’s summary of businesses on Pinterest:
…the trick to succeeding on Pinterest isn’t necessarily about showing off your products or services directly. It’s about finding creative ways to show how those products and services fit into the lifestyles of your target audience. Find ways to do that, and you’ll have what you need to pop on Pinterest…
Succeeding on Pinterest is about finding how your products or services fit into the lifestyles of your target audience.
Here are some great links to help you get started with putting your business on Pinterest:
- Joining Pinterest as a Business from Pinterest
- Pinning Principles as a Business from Pinterest
- Pinterest Business from Pinterest
- Indigo Creations Pinterest
- HubSpot’s Using Pinterest for Business ebook
How do you use Pinterest to promote your company? Brand? Products or service? Tell us in the comments!