Pinterest for Businesses

Alright. If you read last Monday’s post about Pinterest basics, you’ll know that we promised more information on using Pinterest for your business.  If you didn’t read it, check it out.  Or just continue on here. It’ll all make sense. Promise. So here goes.  Businesses of all kinds can use Pinterest to help promote their company.  You just have to be creative.  And in my opinion, being creative is definitely not a bad thing.  It’s a necessity to online marketing especially.  Let’s get down to business. Pinterest is a visual content social network. We all know this. You have to have visuals of some kind to make it happen on Pinterest.  So how do you do that with an online company that maybe provides a service where you don’t even actually have images of products to talk about? Here are some suggestions from HubSpot and their awesome ebook on Pinterest for Businesses: Have a board started to show behind the scenes in your company, showcasing personality, company activities, etc. Videos!  Have a board with videos of things that pertain to your business. Maybe you or someone in your business speaks at events. Pin those babies! Now, this is something Indigo Creations is about to get into soon. So we can’t say from experience how well the video pinning works. However, a bit of common sense and know-how of the way social media works and one can just begin to understand how videos on Pinterest can be beneficial! Especially if they’re pinned from your YouTube channel. *hint hint* Maybe your service or product promotes a specific way of life.  Have a board or many that promote that way of life, giving ideas of how your product or service can help achieve that lifestyle for the Client. For example, Indigo Creations promotes green living and donates to conservation projects.  We have a board called “Giving Back” where we display ways to be green and to help and conserve. Sure, we have a couple of images that are from our website but we don’t really focus on them. We want to show you wants to improve your life and how we’re working to improve ours. If you have a team of people in your business, have a board or boards for each team member allowing them to broadcast their personal interests and hobbies.  This breaks down a barrier with your Clients, it...
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Pin Huh? Pin Who? Pin What? Pinterest!

“Pinterest…what the heck is that?” Is usually the response I get whenever I try discussing anything pertaining to Pinterest to the average person. Or not so average person for that matter as well. Though it is a popular and fast growing social media platform there are still quite a few people who still do not know what Pinterest is and if they do know about the platform, don’t understand it. Pinterest in layman’s terms is a website and social media platform much like Facebook, Instagram, and Twitter in that you can follow your favorite people or people you know; you can post updates (just not in the traditional sense), and you can let the world know even more about you as a person or your company. The difference is Pinterest is all about the visual. It is a platform where you can post pictures along with embedded links to things you find interesting. From painters to celebrities, to artists and clothes, to clothes’ designers and shoes; and so much more. Pinterest can appeal to anyone and everyone as well as being an excellent way to overcome the language and culture barriers one may encounter at times when interacting with people from all over the world. It is also a sight for those who are visual creations: those that love to see and learn by sight; are visual learners, lovers, and needers. Though Pinterest can appear to be hard to navigate that is only because it has such a sophisticated look and feel, but once a person plays a little with the site you are sure to find the site extremely user-friendly. Though words have a way of captivating and drawing a person in, especially allowing an individual to use their imagination; Pinterest still allows an individual to use their imagination but with a little assistance. It brings thoughts, desires, wants, likes, dislikes, and all that makes a person, company, or character who it is, to colorful life in such a fun and easy way. I would definitely suggest creating a Pinterest account for yourself as an individual and as a company as soon as possible and for more information on how to use Pinterest check out Indigo Creations’s Facebook, Twitter, LinkedIn, and Pinterest pages all today (Monday) for some great links, sites, and articles. We will also be covering in detail in the near future on how to use...
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