Search Engine Optimization
(SEO)

Whether you're looking for a complete SEO overhaul or a specific a la carte service, we're here to elevate your online visibility and drive meaningful results.
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What You Get

Content Creation

Engage and inform your audience with SEO-driven content. Each blog is a stepping stone towards higher organic traffic and enhanced brand authority.

Website Audit

By analyzing and refining your website's structure and content, we lay a solid foundation for all your SEO efforts.

Strategy & Consulting

Take advantage of our expertise and let's work together to tailor a winning SEO strategy to your unique goals.

Link Building Strategy

Build a network of high-quality back links from reputable sources to boost overall authority and engagement.

Local SEO

Craft a winning Google Business Profile and optimize your site to get the attention of the right people in your area.

Competitor Analysis

Find out what your top competitors are beating you at and take the fight back to them.

Our Process

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DISCOVERY

Our first step toward success is listening to you and developing an in-depth understanding of your unique goals and desires for your brand.

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STRATEGY

Once we can see the target, we work with you to create an expert strategy, unique to your goals, that ensures a bulls-eye.

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EXECUTION

With a winning strategy in place, we take it to the field and get the job done in a timely and effective manner, keeping your goals as our North Star.

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REVIEW

Once the job is done, the work doesn't end. We continue to track every relevant KPI to ensure our content performs as expected and works to achieve your goals.

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Search Engine Optimization FAQs

SEO stands for Search Engine Optimization. Simply put, SEO is the practice of improving your website with the goal of ranking higher on search engine results pages (SERPs).

By optimizing different ranking factors like keywords, link networks, page loading speed, and quality content, search engines can easily find your content and assign it a ranking.

Without a proper SEO strategy in place, your site will be essentially invisible to your target audience. Even if you run an in-person business, most of your customers are likely coming from search results.

The easiest way to track SEO results is to simply search for a keyword you’ve targeted and see where your content is ranking on the Search Engine Results Page (SERP). 

At Indigo, we take it a step further and track several KPIs like monthly traffic, quality backlinks, bounce rate, and many more to develop a comprehensive look at how our work is performing and how it could be improved.

Many things play into your rankings on Search Engine Results Pages (SERPs). First and Foremost, search engines prioritize quality content that is unique, thoughtful, and helpful to the reader. Search engines also consider the quantity and quality of backlinks to your site, the technical performance of your site, keyword optimization, the overall user experience on your site, and several other factors.

Investing in a well put together SEO strategy is always worth it, but it is important to understand that SEO is a long game. It can take several months for SEO efforts to show tangible results. With that said, SEO is worth it if you have the extra capital to invest in long-term strategy.

The time it takes to see results from SEO efforts can vary a lot, but we typically see the first fruits of our efforts around the 4-6 month mark, with a solid picture of how each piece of content will perform long-term at the 12 month mark.

The cost of SEO services can vary widely depending on several factors, including the scope of your project, the expertise of the SEO provider, the competition in your industry, and the specific goals you want to achieve.

At Indigo, we are always open to negotiation to find an arrangement that works for you and your budget.

Absolutely! Anyone can contribute to their overall SEO, but to develop a truly effective strategy, it takes a lot of time and specialized knowledge that most businesses owners do not possess.

SEO and paid advertising serve different purposes, and their effectiveness can depend on your specific goals. SEO is a long-term strategy aimed at building organic visibility and credibility, offering sustained traffic over time without the direct cost per click associated with paid ads. Paid advertising provides immediate visibility and can quickly drive traffic and conversions, but costs can add up, and the traffic may decrease once the campaign ends.

Ideally, a balanced approach that incorporates both SEO for long-term growth and paid advertising for immediate results tends to work best for most businesses.