Email Marketing
What You Get
Engaging Content
High quality content that hooks your reader from the subject line all the way to the landing page.
Segmentation & Personalization
Personalized content for different segments of your audience, ensuring relevance and engagement.
Fast Results
Email marketing can drive quick actions, such as sales or website visits, offering timely insights into campaign effectiveness.
Analytics & Reporting
We track opens, clicks, conversions, and more to refine strategy and improve performance.
Versatility
Use email for a variety of purposes, from sales promotions to newsletters, to customer education.
Compliance & Deliverability
Ensure emails hit the inbox, not spam, with our focus on compliance and deliverability, safeguarding your reputation.
Our Process
DISCOVERY
Our first step toward success is listening to you and developing an in-depth understanding of your unique goals and desires for your brand.
STRATEGY
Once we can see the target, we work with you to create an expert strategy, unique to your goals, that ensures a bulls-eye.
EXECUTION
With a winning strategy in place, we take it to the field and get the job done in a timely and effective manner, keeping your goals as our North Star.
REVIEW
Once the job is done, the work doesn't end. We continue to track every relevant KPI to ensure our content performs as expected and works to achieve your goals.
SCHEDULE A CALL
Email Marketing FAQs
What is Email Marketing?
Email marketing is a digital strategy that involves sending emails to a targeted audience to promote products, services, or content, aiming to engage, inform, and convert recipients.
Why is Email Marketing effective?
It’s direct, cost-effective, and personalized, allowing brands to reach customers with tailored messages that can drive engagement and conversions.
how do i build an email list?
Offer value through sign-up incentives, create engaging content, and make the subscription process simple and accessible across your digital platforms.
How Often should I Send Marketing Emails?
The ideal frequency varies by business and audience. Start with a bi-weekly or monthly schedule and adjust based on engagement rates and feedback.
what is a/b testing in email marketing?
A/B testing in email marketing is a method where two versions of an email are created (Version A and Version B) to test a single variable (e.g., subject line, call to action, content layout). These versions are sent to a small, randomized segment of your email list, and the performance of each is measured based on specific criteria, such as open rates or click-through rates. The version that performs better is then used for the wider campaign, helping optimize email effectiveness and engagement.
What should i include in my marketing emails?
Focus on content that adds value—this could be exclusive offers, insightful articles, product updates, or event invitations, tailored to your audience’s preferences.
Can I do my own email marketing?
Yes, with various tools available, businesses can manage their own email campaigns. However, partnering with experts like Indigo can enhance strategy and results.
How do I measure the success of my email marketing campaigns?
Key metrics include open rates, click-through rates, conversion rates, and unsubscribe rates. These indicators help refine strategy and content for better performance.