Email Marketing

If you aren't already running Email campaigns, it's time to start. If you are, there's always room for improvement. Let's boost your click-through-rate and get your brand the sales it deserves.

What You Get

Engaging Content

High quality content that hooks your reader from the subject line all the way to the landing page.

Segmentation & Personalization

Personalized content for different segments of your audience, ensuring relevance and engagement.

Fast Results

Email marketing can drive quick actions, such as sales or website visits, offering timely insights into campaign effectiveness.

Analytics & Reporting

We track opens, clicks, conversions, and more to refine strategy and improve performance.


Use email for a variety of purposes, from sales promotions to newsletters, to customer education.

Compliance & Deliverability

Ensure emails hit the inbox, not spam, with our focus on compliance and deliverability, safeguarding your reputation.

Our Process

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Our first step toward success is listening to you and developing an in-depth understanding of your unique goals and desires for your brand.

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Once we can see the target, we work with you to create an expert strategy, unique to your goals, that ensures a bulls-eye.

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With a winning strategy in place, we take it to the field and get the job done in a timely and effective manner, keeping your goals as our North Star.

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Once the job is done, the work doesn't end. We continue to track every relevant KPI to ensure our content performs as expected and works to achieve your goals.


Email Marketing FAQs

Email marketing is a digital strategy that involves sending emails to a targeted audience to promote products, services, or content, aiming to engage, inform, and convert recipients.

It’s direct, cost-effective, and personalized, allowing brands to reach customers with tailored messages that can drive engagement and conversions.

Offer value through sign-up incentives, create engaging content, and make the subscription process simple and accessible across your digital platforms.

The ideal frequency varies by business and audience. Start with a bi-weekly or monthly schedule and adjust based on engagement rates and feedback.

A/B testing in email marketing is a method where two versions of an email are created (Version A and Version B) to test a single variable (e.g., subject line, call to action, content layout). These versions are sent to a small, randomized segment of your email list, and the performance of each is measured based on specific criteria, such as open rates or click-through rates. The version that performs better is then used for the wider campaign, helping optimize email effectiveness and engagement.

Focus on content that adds value—this could be exclusive offers, insightful articles, product updates, or event invitations, tailored to your audience’s preferences.

Yes, with various tools available, businesses can manage their own email campaigns. However, partnering with experts like Indigo can enhance strategy and results.

Key metrics include open rates, click-through rates, conversion rates, and unsubscribe rates. These indicators help refine strategy and content for better performance.

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